About — By The Lead
ABOUT BY THE LEAD

We built a better model.

Healthcare practices shouldn't pay for marketing that doesn't work. So we made sure they don't have to.

OUR STORY

Performance first. Always.

By The Lead was founded on a simple observation: the healthcare marketing industry is broken. Practices pay monthly retainers to agencies that send reports full of vanity metrics while the chairs sit empty. They're charged for clicks, impressions, and "brand awareness" — but what they actually need are patients ready to book.

After managing over $50 million in ad spend and generating more than one million leads across every major platform and industry, we knew there was a better way. A model where the practice only pays when a qualified lead is delivered. No retainers. No contracts. No risk.

We built By The Lead to be the partner we wish existed when we were on the other side of the table. We own the entire lead generation process — the advertising, the funnels, the qualification — so you can focus on what you do best: treating patients and growing your practice.

Today, we serve healthcare practices across dental implants, medical spas, plastic surgery, audiology, bariatric surgery, hair restoration, fertility, and chiropractic. Every lead we deliver has been pre-qualified. Every dollar you spend produces a measurable result. That's not a promise — it's our business model.

$50M+
Ad Spend Managed
1M+
Leads Generated
12+
Years in Performance Marketing
Zero
Retainers Charged. Ever.
WHAT WE BELIEVE

Principles that guide every decision.

01

Performance over promises.

We don't sell potential. We sell results. If we can't deliver qualified leads to your practice, you don't pay. Our revenue is tied directly to your outcomes.

02

Transparency in every metric.

You'll always know exactly what you're getting. How many leads, what they cost, and where they came from. No dashboards full of meaningless numbers.

03

Your growth is our only KPI.

We don't measure success by impressions or clicks. We measure it by patients in your chairs and revenue in your account. If your practice isn't growing, we're not doing our job.

04

No retainers, no fluff, no excuses.

We earn your business every single month by delivering leads that meet your standards. The moment we stop performing is the moment you stop paying. That's how it should be.

OUR APPROACH

We own the machine.
You receive the output.

Unlike traditional agencies, we don't manage your ad accounts or build campaigns on your behalf. We own and operate the entire lead generation infrastructure — the advertising, the funnels, the qualification systems — and deliver finished, pre-qualified leads directly to your practice.

You never touch the tech. You never worry about ad budgets. You simply receive patients who are ready to book.

We handle all advertising

Meta, Google, TikTok, YouTube — we run campaigns across every major platform at our own expense.

We qualify every lead

Proprietary qualification surveys ensure you only receive patients who match your criteria.

We deliver in real time

Form fills, live phone calls, or both — leads arrive the moment they're ready, not days later.

You only pay for results

No retainers, no setup fees, no monthly minimums. You pay per qualified lead, period.

Ready to see what a full schedule looks like?

Find out if your practice qualifies for performance-based patient acquisition.

See If You Qualify
Takes less than 2 minutes. No commitment.